If you are an entrepreneur, a business owner, or a freelancer, there is one important thing you can’t afford to miss in your marketing today: personal branding. You may have already heard about personal branding and its significance to your business, but do you really know why you can’t afford to do without personal branding and on building your own strong brand?
Personal branding makes the difference!
To understand why personal branding is so important to any business, let’s take a look at consumer behavior today.
The Internet has definitely changed our whole lives in many ways during the past few years. And, of course, these changes have also affected the behavior of consumers. The Internet enables anybody to find more offers, more solutions to problems, than ever before. In almost every marketplace or niche, the consumer can choose among a whole variety of competitors. Since the Internet has also brought more transparency to the marketplace, consumers can find the cheapest price for whatever they are looking for with just a few mouse clicks.
The challenge for business owners like you and me is to not fall into a negative price-dumping spiral.
But how can we do that? How can we brand ourselves and become trusted authorities within our marketplace?
To understand these branding mechanics, let’s first take a look at how the major players are doing it. Why, for example, should anybody want to buy an Apple iPhone instead of another smartphone that works almost the same and is much cheaper?
One reason, of course, is that it’s cool to have an iPhone. Anyone who purchases one becomes a part of the trendy community of iPhone users. Another possible reason is that iPhone users already have a Mac, an iPod or an iPad and are pretty satisfied with the performance of these products.
People who already own another Apple device TRUST that brand; they behave like fans of the company and its products, and they would buy almost anything from them as long as it has an apple logo and an “i” in front of the product name.
Apple definitely managed to build a very strong brand, one of the most valuable brands on the planet.
Of course, Apple is just one example of many successful brands out there. Just take a look at other companies like Nike, BMW, or Coca Cola.
All these big names have managed to build a very strong brand, to build a relationship to their customers and to gain their confidence.
The Personal Branding Formula
To apply the model of success of these big guys to your own business, it is important to understand the strategy behind their branding efforts.
The good news is that personal branding is not a science. It’s actually pretty simple, and it all boils down to the following formula:
You have to build your own brand, become an authority within your marketplace, build a relationship with your prospects, and turn your prospects into customers and your customers into loyal fans.
This is the only way to differentiate yourself from your competitors in the long run without having to compete on the price. You are giving your prospects a reason to buy from you instead of from somebody else. And this “reason to buy” will be so strong that the price of your products and services becomes less and less important in the buying decision.
And here’s more good news: The Internet is the perfect place to apply this formula. Internet marketing and social media offer the perfect tools to set up a marketing machine for your business. You can set up a system that allows you to build your very own, very strong personal brand; become a trusted authority within your marketplace almost overnight; and make contacts within your specifically defined target group on Autopilot, build a relationship with them by the push of a button, and gain their confidence as easy as can be.
It’s really not difficult to quickly dominate your niche by using this strategy.
What is personal branding really about?
Just to make things a little bit clearer, I’d like to close this post with a few thoughts on what personal branding is really about.
- Personal branding is a long-term marketing strategy that allows you to quickly set yourself far apart from your competitors
- Knowing your target audience as good as possible is also a very important part of personal branding.
- One key component of personal branding is to establish YOU as an expert in your niche and marketplace.
- Another crucial component of personal branding combined with Internet marketing strategies is to build a list. You want a consistently growing list of contacts from your specifically defined target group.
- Using personal branding strategies and the power of the Internet, you will extend your sphere of influence almost overnight. As I write this post, there are 2 billion (2,000,000,000!!!) people on the Internet. Just think about how many of them might already be interested in your products or services. We are talking about many more targeted prospects than you would ever be able to handle in your business.
Now is the time to contact these prospects, build a relationship with them, and gain their confidence by using your very own personal branding strategy. For further reference I also would like to recommend this resource on personal branding.
Yours in Mastery,
P.S.: If you found this post valuable, you can spread the word and share it very easily with your contacts by using the link below. In the case that you like this post on personal branding or if you have any questions, please leave me a comment down below.